Director of Communications

Povolania

Opis pracovnej pozície

OPPORTUNITY Reporting to the Executive Director and serving as one of the first members of TCRP’s management team, the Director of Communications will be responsible for developing and executing an internal communications strategy to facilitate coordinated stakeholder engagement in the work of TCRP across the five partner CMOs. This role will develop messaging, establish positioning and build advocacy for TCRP’s initiatives and goals in pursuit of alignment, support, and enthusiasm for TCRP within each of the partner CMOs. Essential responsibilities will focus on awareness, visibility, education, and supporting stakeholder involvement around the teacher effectiveness work of TCRP. The Director of Communications will work directly with each CMO to integrate TCRP-related messaging and involvement activities into the respective CMOs’ stakeholder messaging and engagement activities. This role will also manage, through an outside agency, the building of TCRP’s brand identity through the development and execution of an externally-facing public relations campaign. TCRP seeks to have a nationally recognized brand to facilitate fundraising activities and public policy advocacy efforts. RESPONSIBILITIES The work of the Director of Communications will be focused on the following areas: Communications Strategy, Vision and Leadership • Develop and facilitate the implementation of a coordinated internal communications strategy focused on stakeholder awareness, visibility, education, and involvement in the teacher effectiveness work of TCRP at each of the partner CMOs; • Develop and implement an integrated strategic communications plan to build TCRP’s brand identity; create national awareness of TCRP’s story and goals; and create visibility across key external stakeholder groups; • Identify challenges and emerging change management issues faced by the organization. Work with leadership team and staff to recognize internal and external communications opportunities and solutions and define and execute appropriate strategies to support them; • Serve as communications counselor to TCRP and CMO leadership. Communications Operations • Oversee development of TCRP’s print communications including the annual report, marketing collateral materials and electronic communications, including TCRP’s web site and new media; manage relationships with associated vendors; • Serve as a spokesperson and lead point person on TCRP media interactions that help promote and/or impact the organization; • Exercise judgment to prioritize media opportunities, coordinating with the appropriate TCRP participant to organize and prepare talking points, speeches, presentations and other supporting material as needed; • Oversee the day-to-day activities of the communications function including budgeting and planning;

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