Sr. Marketing Manager, Services, Blood Collection Centers

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Opis pracovnej pozície

HAEMONETICS CORPORATION HAEMONETICS, THE Blood Management Company is a global leader engaged in the design, manufacture and worldwide sales and marketing of blood management solutions. Recognized as the innovator in blood technologies, our mission is to create innovative products, design information technology platforms and to provide consulting services to advance the safety, quality and availability of the world’s blood supply. Senior Marketing Manager, Services, Blood Collection Centers Haemonetics Key Characteristics: Execute market segment strategy within the company’s total blood management vision. Provide strategic direction input as applicable. Key Responsibilities: Influences the organization by developing and establishing a vision for a particular market segment(s) Supports the strategic direction of blood management solutions with respect to the business plan Fosters relationship with key thought leaders to facilitate and promote Haemonetics as the global leader of blood management solutions Identifies market, opportunities and feasibility of product development and/or business development including economic analyses on new and improved blood management solutions for the market segment Partners effectively with Regional Marketing teams for seamless transition for sales execution and support including, but not limited to development of effective resource tools and repositories for relevant market segment information for effective field access Creates segment or product specific tactical plan Responsible for the development of the entire portfolio of marketing deliverables including business plan, business case, global marketing plan, positioning, identification of right solutions for new technology platforms, lifecycle plan for existing platforms and products Develops and disseminates information on a continuous basis to pertinent parties concerning the fulfillment of project goals and objectives Oversees all aspects of global lifecycle management (development to full market release to obsolescence / product rationalization) May lead a team (either directly or indirectly) to drive new market strategies with existing and new product platforms Determines market analysis approach and guides research Coordinates technical product development and/or integration activities as required for new business development projects. Develops strategic and tactical marketing plans for specific products that manage sales and profitability objectives Gathers data on competitors and analyzes their prices, sales and methods of operation Provides technical consultation to field personnel and customers during the early life of new products Propose and manage new product development and introduction programs Establish worldwide guidelines for pricing of specific market segment(s) or product Forecast worldwide product sales for specific market segment(s) or product Partners with Global Marketing Communications on product positioning and brand identity for market segment and/or product Oversees development of turnkey marketing programs and solutions for market segment ready for regionalization and implementation ensuring effective transitioning to Regional Marketing teams Provides franchise direction, messaging and positions to regional marketing including pricing parameters to support sales growth goals and branding; ensures sharing of regional best practices for market segment Participates in the business development process as needed Develops and executes MPIA & SPIA initiatives owned and accountable by the regions Mentor and develop direct reports or other team members, as appropriate

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